Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Seriously Don’t Do That™
Seriously, Don’t Enter the U.S. Without Testing the Playbook | Todd Jenkins, VP Revenue at Codility
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A seasoned British sales leader walks into his first U.S. meeting. No deck. No slides. Just ready to have a conversation. The buyer’s response?
“Where’s your deck? You came unprepared.”
In this episode of Seriously Don’t Do That, Dan Griffith sits down with Todd Jenkins, VP of Revenue at Codility, to break down what EMEA founders consistently get wrong about the U.S. market and what it actually takes to build a repeatable go-to-market motion from abroad.
Todd was Employee #4 at Stack Overflow in Europe. He’s helped two UK-headquartered companies build and rebuild U.S. go-to-market strategies. He shares hard-won lessons on choosing the right U.S. beachhead, testing the playbook before hiring, and the cultural nuances that trip up even the most experienced international sellers.
Whether you’re an EMEA founder eyeing the U.S. or a revenue leader inheriting an international mess, this conversation delivers the pattern recognition you need to avoid the most expensive mistakes.
