Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Seriously Don’t Do That™
The U.S. Entry Trap, Assuming It's Just Bigger and Works Like Home
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Founders entering the U.S. often do everything “right”, strong product, great meetings, smart people and still go nowhere.
In this episode of Seriously Don’t Do That™, Dan Griffith sits down with Geir Arnhoff, founder of Dossier, to break down what actually went wrong in his first U.S. expansion attempt and what finally unlocked traction.
We cover:
- Why selling to the “logical buyer” often fails in the U.S.
- How assuming the U.S. works like Europe quietly kills deals
- The difference between influence and budget authority
- Why urgency (not vision) drives enterprise buying
- How one regulatory trigger changed everything
This isn’t theory. It’s lived experience, including the reset.
If you’re entering the U.S. market (or stuck in “good conversations”), this one will feel uncomfortably familiar.
