Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Seriously Don’t Do That™
The Half-Million Dollar Mistake: Stop Funding the Wrong Things
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Entering the U.S. market is not a spending problem — it’s a sequencing problem.
Every year, European SaaS and healthtech founders burn six figures on activities that feel productive but don’t create pipeline:
• Conference booths before ICP clarity
• PR campaigns without localized messaging
• Lead-gen vendors before a sales process exists
• Hiring U.S. reps before the system is built
In this session, Dan walks through the real $500K mistakes he’s seen over and over — and the exact sequence he uses to help founders turn U.S. interest into deals.
What you’ll learn:
• The three budget traps that drain runway fast
• Why visibility without clarity is useless
• How to define your real U.S. buyer before spending
• What to localize in your messaging (and why)
• The sales infrastructure you need before hiring
• The “small test” method that beats big spending
• How one founder went from $0 pipeline to 18 qualified U.S. meetings in 60 days
Who this session is for:
Founders entering the U.S.
European SaaS, healthtech, fintech, and insurtech teams
Revenue leaders looking to avoid expensive mistakes
VC-backed companies trying to protect runway
Why it matters right now:
The U.S. market rewards clarity, not activity.
Founders who get the sequence right gain traction fast.
Those who get it wrong… burn runway and stall out.
