Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Seriously Don’t Do That™
Seriously Don’t Launch Blind in 2026
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A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money.
We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP).
You’ll learn the four costly ICP mistakes that trip up founders: overly broad targeting, untested messaging, premature hiring, and launching without clear metrics.
Discover our proven Four-Week ICP Sprint Framework — a simple, surgical approach to market mapping, persona development, message testing, and account targeting that’s critical in regulated industries like healthcare, banking, and insurance.
With U.S. buyers starting their planning in Q1 and sales cycles lasting 90-120 days, now’s the time to prepare your 2026 go-to-market strategy right.
Reserve your spot for September 18 at 8 AM EST and get practical insights that will save you from expensive missteps.
Get the ICP worksheet and book a discovery call to start your Sprint journey.
